To say ‘Pretty Flacko’ has been quiet since the release of his debut album would be an egregious understatement. Outside of a few guest features, an abandoned joint project, and a documentary or two, the official music side of A$AP Rocky‘s persona had been particularly hushed for about 20 months.
Regardless, The Harlem rapper, along with Ferg and the rest of the crew, have seen a measurable amount of success since they burst onto the scene in 2011. But they have also stayed relevant by pushing a fashion-oriented culture to the forefront of Hip-Hop’s consciousness. Rocky isn’t without his naysayers, as there are those who claim he’s committed a grand theft of Southern Rap and Raider Klan’s aesthetic, melding said influences into his own appealing dynamic. While those people’s reasons aren’t without merit, it’s them who Flacko squarely takes aim at in his brand new single, “Multiply”.
With a flurry of draped up visuals in the vein of “Peso” or “Angels“, the song itself hits hard: centering around the New York emcee’s native stomping grounds, and working to deaden fads and brands (Been Trill, and HBA specifically) that Rocky has deemed as lame. Apparently Avirex is still cool though. It should be noted that Rocky actually debuted this song back in April, during Ferg’s set at Coachella (which I unfortunately missed). Watch it above.