Kanye’s New Song “God Level” appears in Adidas World Cup Ad

Why did The Roman Empire fall? Because they rested on their laurels of course. That and a series of Germanic invasions that culminated in their defeat at the hands of the Ottoman Turks. The point is, that while a certain entity might maintain dominance over a set period, it’s still a set period. Nike is undoubtedly at the top of the global sports market right now, but Adidas is making a calculated and forceful play for the throne. Enter Kanye West, a man scorned by the most powerful sports brand in the world, and someone doggedly willing to prove that they’ve messed with the wrong superstar. With Adidas stunning new ad, which features the likes of Lionel Messi, Mesut Özil, Bastian Schweinsteiger, and Dani Alves among others, the Hudson Mohawke-produced, drum-driven “God Level” beats at a furious pace. Whether this song is a track off of Yeezy’s next album remains to be proven. Regardless, any new material from West is a welcome sight. Watch the glorious ad above, and listen to the full track below.