Claire Boucher’s mid-summer jam, “Go” was surely a divisive one, as hardcore Grimes fans seemed puzzled by the artist’s new, unfamiliar sound, and many newcomers likened it to dubstep and hardcore electronica. I personally loved the production from Blood Diamonds, viewing the song as Rihanna’s loss to Grimes’ gain.
Today, Grimes released the video for the song, which she co-directed with her brother Mac. The visuals are just as cool and unique as you’d expect from the Canadian singer, full of sand dunes as backdrops, black light-lit clubs, swords, and Grimes’ mystic dancing. Here what she had to say about the release:
“It’s our take on Dante’s inferno. The circles of hell reflect more contemporary issues though. We shot a bunch at the salton sea which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la korn freak on a leash etc etc. If you look closely you can find clues. Haha, but in the usual fashion it is also abstract enough to just be a trippy visual accompaniment to the song.”