Admittedly, Kendrick Lamar‘s critically-acclaimed project To Pimp A Butterfly wasn’t a favorite of mine. I understood what he was trying to do and say, so I respected the move and direction of his music: but I didn’t necessarily like it.
“Alright”, the groovy Pharrell-produced cut from the album, stood out as an instant favorite of mine however. The visual for the song, directed by Colin Tilley, is even better, and stands out as mid-year contender for best video of 2015. With the use of powerful, anti-establishment, anti-police imagery, along with excellent cinematography and scene-building, “Alright” captures Kendrick Lamar as a voice for an oppressed people. Overall, there probably couldn’t be a more appropriate, or necessary, music video to come out during such a divisive racial climate. Check it out for yourself above.