SOPHIE Announces Debut Project ‘Product’, Shares “MSMSMSM”

Screen Shot 2015-09-30 at 4.53.05 PM

Yesterday, rising London producer and PC Music-affiliate SOPHIE announced the release of his debut mini-LP Product, which will be available on November 27. The anticipated project will include previously unveiled tracks “Bipp”, “Elle”, “Lemonade”, and “Hard”, as well as four new songs, which you can pre-order here.

Today SOPHIE shared “MSMSMSM”, one of the aforementioned new tracks and one of the producer’s concert staples. The song itself is a polarizing, mechanized instrumental, much more sinister than the bubbly super-pop fans have become used to. With skittering, serpentine synths and bass that would make the walls rattle, “MSMSMSM” definitively demonstrates what makes SOPHIE so unique in 2015.

(featured photo by Ellie Pritts via Exclaim)